Smooth since 1969.
Turkey’s first waxing and hair removal brand.
01The salon
Salon-quality waxing, at home.
It all started in 1969. Our story began in a beauty salon, and today it carries on as Turkey’s longest-standing waxing and hair removal brand.
02The garage
Cooked in cauldrons, poured with a cezve.
As the story goes, the first waxes were made by hand: cooked in cauldrons in the salon’s garage and poured into bottles with a cezve, the little Turkish coffee pot. No factory yet, just handiwork.
03The counter
The code word: Orange.
Years have passed, and one look is still all it takes to recognise it! Our iconic orange wax is handed down from mothers to daughters, from one generation to the next. It keeps meeting new generations, and the orange we know stays part of our lives.
04The jingle
Se-su, se-su…
That’s how our old jingle went. The words have aged, the passion hasn’t: in 2024 our new jingle, “Pürüzsüzlük Manifesti” (The Smoothness Manifesto), was even released as a single.
Our old jingle
Se-su, se-su, modern bayanın tutkusu…
“…the modern lady’s passion”
Our jingle today
Bu Pürüzsüzlük Şov Yani!
“This smoothness is a whole show!”
052004
We joined the Kopaş family.
In 2004 Sesu became part of Kopaş Kozmetik Pazarlama ve Sanayi A.Ş., founded in 1974. Today Sesu products are made at Kopaş’s 24,000 m² plant in Çerkezköy, Tekirdağ.
(opens in a new tab)The plant is ISO 22716 certified, with waxes and depilatories within the certificate’s scope.
06The journey
Sesu, then and now
Our wax strips changed; the goal didn’t: making smooth easy.
- 1969 Warm wax
- 2015 Roll-on Easy Wax
- 2016 A range for every hair type
- 2019 Charcoal Wax and Wax Beads
- 2021 Wax strips with sunflower oil
- 2022 Sesu Soft and First Step to Waxing
Timeline
57 years on one strip.
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1969: Sesu is born.
Sisters Selma and Suzan created Sesu. Shoppers met the iconic Orange Warm Wax.
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1974: Our future home is founded.
Kopaş Kozmetik was founded. Thirty years later, Sesu would join the family.
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2004: Joining Kopaş.
Sesu became part of Kopaş Kozmetik Pazarlama ve Sanayi A.Ş.
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2015: Hello again!
We stepped into a whole new era! With Roll-on Wax, we brought salon results into homes. That same year we opened our official YouTube channel; now we were just a “play” button away!
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2016: Bronze at Effie.
Our rebirth deserved an award, too! “Sesu; Bir Yeniden Doğuş Hikayesi” (A Rebirth Story) won us Bronze at Effie Türkiye.
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2019: One launch after another!
First came our Charcoal Wax range, calling out “Double Cleanse!”. Then our Wax Beads arrived and we said goodbye to waxing cloths. Two launches in a single year!
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2020: Silver at Effie.
“Sesu Kömürlü Sir Ağda ile Çifte Arınma!” (Double Cleanse with Charcoal Wax) won Silver at Effie Türkiye.
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2021: New strips, higher tempo!
We refreshed what goes into our wax strips and took our energy to the dance floor! We said #SesuİleDansEt and all moved to the beat together.
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2022: The family grew, and the excitement doubled!
We launched our Sesu Soft and First Step to Waxing ranges at the Sait Halim Paşa Mansion. That day the Bosphorus view had some friendly competition: all eyes were on our new ranges!
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2024: The Smoothness Manifesto.
Our “Şaka mı bu pürüzsüzlük, yok artık!” (This smooth? No way!) film went live and its jingle came out as a single. “Sesu Senindir!” (Sesu is yours!) took over the banners. GIGI Awards brought three first places too: for the jingle, the wax strip game and the ad film!
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2025: Smoothness on the podium!
With the Smoothness Manifesto, we took third place in the Brand Image Advertising category at MIXX Awards Türkiye!
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2026: Certificate renewed.
The Çerkezköy plant’s ISO 22716 certificate was renewed and is valid until 12 February 2029.
Dates are based on official Sesu and Kopaş texts, the awards’ winners lists and release records.
Our logo changed too.
Like our formats, our logo has been refreshed over the years. Here are some of our past logos, and our logo today.
Our past logos
Today
07Awards
The shelf is filling up, smoothly.
A brand-new Sesu era began in 2015. This “rebirth” soon had everyone applauding! Bronze came from Effie Türkiye in 2016, and then Silver, GIGI and MIXX awards multiplied our joy.
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EFFIE TÜRKİYE 2016 Bronze
“Sesu; Bir Yeniden Doğuş Hikayesi” (A Rebirth Story)
Cosmetics – Personal Care
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EFFIE TÜRKİYE 2020 Silver
“Sesu Kömürlü Sir Ağda ile Çifte Arınma!” (Double Cleanse with Charcoal Wax)
Cosmetics – Beauty Products and Personal Care Products
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GIGI AWARDS 2024 First place
“Pürüzsüzlük Manifesti Jingle” (The Smoothness Manifesto jingle)
Best Commercial Music
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GIGI AWARDS 2024 First place
“Ağda Bandı Oyunu” (Wax Strip Game)
Gamification
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GIGI AWARDS 2024 First place
“Pürüzsüzlük Manifesti Reklam Filmi” (The Smoothness Manifesto ad film)
Best Social Media Video Design
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MIXX AWARDS TÜRKİYE 2025 Third place
“Pürüzsüzlük Manifesti Reklam Filmi” (The Smoothness Manifesto ad film)
Brand Image Advertising
Sesu in numbers
Let the numbers talk.
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57
years of making smooth easy
Founded in 1969; as of 2026.
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4
ranges by hair and skin type
In 2016 the range was sorted by hair type: normal, coarse and fine hair, plus sensitive skin.
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2004
the year we joined Kopaş Kozmetik
Kopaş Kozmetik Pazarlama ve Sanayi A.Ş. was founded in 1974.
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24,000 m²
production plant in Çerkezköy
Area as stated by Kopaş; Sesu products are made here.
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6
advertising and marketing awards
Effie Türkiye 2016 Bronze and 2020 Silver, three first places at GIGI Awards 2024, third place at MIXX Awards Türkiye 2025.
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ISO 22716
cosmetics GMP-certified production
Kopaş’s Çerkezköy plant; waxes and depilatories in scope, valid until 12 Feb 2029.
The brand for everyone.
From first-timers to those who’ve never given up waxing, to everyone who wants to build their smoothness routine their own way: however you like it, Sesu is with you!
Within reach
Smooth skin shouldn’t be a luxury. Being within reach is part of our mission.
A clean-ingredient course
We’ve set our course for clean-ingredient products.
For women and men alike!
We make products for everyone who wants smooth skin.
To carry Sesu, the brand we know from our mothers, into a care brand that new generations make their own with their own stories. To lead the way in freedom, joy and innovation in personal care by inspiring changing lives and styles. To be the brand that comes to mind when you think of smoothness, and comes to life when you think of looking after yourself.
To add joy to the time you set aside for yourself, and ease to your care routine. To turn smoothness into an experience everyone lives by their own rules, by pairing the trust we’ve earned over the years with effective, practical and accessible products. To stand by everyone who says “this is for me”, with our warm, bold, smile-raising attitude.
Translated from the official Turkish text.
