SE + SU: the Sesu story, from 1969 to today
Two sisters, two syllables, one name. The short but smooth story of Turkey’s first waxing and hair removal brand.
Like every good story, this one starts with a name. Two names, actually: Selma and Suzan.
1969: two syllables, one name
In 1969, sisters Selma and Suzan put the first syllables of their names side by side: SE + SU. That’s how Sesu was born, as Turkey’s very first waxing and hair removal brand.
The thrill of being first
Doing something first takes courage. Sesu is Turkey’s first waxing and hair removal brand; in other words, if smooth skin was ever going to have a brand here, Sesu was the first.
2004: joining the Kopaş Kozmetik family
In 2004, Sesu became part of Kopaş Kozmetik Pazarlama ve Sanayi A.Ş. and opened a new chapter in its story.
Today: everyone’s brand
Today the Sesu family includes wax strips, waxes, depilatories, care products and Sesu Men for men. Razors are the newest category to join. From Sesu girls feeling the thrill of their first wax to sensitive skin, from Sesu Men to everyone who has loved waxing for years, there’s a Sesu for everyone. That’s why our motto is crystal clear: to be everyone’s brand.
Year 57, same excitement
As of 2026, Sesu is 57 years young. Same name, same first-day excitement. Take it from us: Ease the Pain, Sesu Is Yours!
That’s it, smooth to the very end!
